Project Areas
Our projects cover a variety of topic areas including the following:
- Healthcare information technology (HIT) solutions
- Health plan operations
- Quality of care measurement; quality/cost transparency
- Health information exchange (HIE); National Health Information Network (NHIN)
- Evidence-based guidelines of care
- Disease, care management
- Promotion of wellness and preventive care
- Health economics, policy and regulation
- Medicaid and Medicare health programs
- Pharmaceutical benefits management
Categories of Services
Marketing
- Business planning utilizing marketing and sales information, goals and objectives
- Development of market plans, budget, and execution of project management
- “Go to market” strategies, plans for new products and services
- Planning and execution of integrated communications pieces, including brochures, white papers, web content, and related pieces
- Design and implementation of research projects
Project and Program Planning and Management
- Comprehensive, 360 degree industry analysis, including in-depth research of competing organizations, products, services, and pricing; focus on key industry trends and future projections
- Organizational SWOT analysis; inventory of an organization’s key strengths, resources, opportunities, and areas for improvement
- Research and analysis of key IT information, legislative and regulatory issues
- Recommendations and reports for future products and services, and supporting business development plans
- Assessment of HIT products from a technical perspective: architecture, functionality, industry expert review, features and capabilities
Communications
- Development of effective communications strategies and project plans based on overall business development goals, market plans and objectives
- PR campaign planning and implementation; media relations
- Development and implementation of web seminar and conference programs for promotional and/or professional education purposes
- Development of conference session proposals for industry education programs
- Brand development
